Zinc Digital Achieve Google Premier Partnership Status

Zinc Digital are incredibly proud to announce that we’ve been named as a Google Premier Partner this year. A Google Premier Partnership is the highest level of the Google Partners Programme. This milestone reflects the work of a tight-knit PPC team who manage every account hands-on, and a year of consistent performance across the agency’s client base. It’s the result of a lot of hard work and careful management from our PPC team, and we’re very pleased to have achieved such a high accolade. 

Premier Partner Status is reserved for the Top 3% of agencies in the Google Partner programme. Most agencies that are awarded this level are large network agencies – ones with hundreds of members of staff and big media budgets! Smaller agencies don’t tend to make the cut, because the criteria rewards scale alongside performance.  It’s re-evaluated every year, so it requires agencies to maintain their high performance every time. We’re a small team in comparison, but we pack a big punch in terms of the results we get for our clients and the way that we’re growing as an agency. 

To achieve this, our PPC team has had to maintain an optimisation score of over 70% across every one of our PPC clients, which measures how well our campaigns are structured and run. We also have to ensure that over 50% of our account strategists hold a Google Certification across Search, Display, Video, Shopping and Apps. Finally, there’s a threshold for the amount of spend that our team must be managing. A combined score of client growth, client retention, ad spend and best-practice management determines who is able to gain recognition from Google but the Premier Partnership is only awarded to that Top 3%. 

So, we know what this means for Zinc – a lot of pride and a high bar to maintain – but what does it mean for our clients? It means that we’re able to offer an even better level of service. With this level of partnership, we have access to beta features and product previews, which can keep our clients on the cutting edge. We’re able to access dedicated account support that can ensure any issues are looked at by a higher-level support team on a direct line. We can also access promotional offers that we can pass to clients old and new, making those all-important spend budgets go further. These features are what keep us motivated to maintain this accolade for years to come. With them, we’ll be able to get even better results for our clients. 

If you’re considering paid media services, you no longer have to choose between a smaller agency that can give you dedicated attention, and a larger agency with extra resources. At Zinc, it’s the best of both worlds. You’ll have the best senior strategists, backed by the highest quality support that Google offers.