Who is Zinc Digital?

Zinc Digital is a full-service creative and digital marketing agency founded by Joe Zielinski in 2004.

Zinc Digital delivers performance marketing for brands, bespoke website development, AI driven technology solutions, creative retainers and support plans used by all types of organisations.

  • 2004Founded (year)
  • 25Company size
  • 2026Google Premier Partner
  • 12159042Companies House no.

Zinc Digital is a full-service creative and digital marketing agency that achieved Google Premier Partner status in 2026.

What does Zinc Digital do?

Zinc Digital is a full-service creative and digital marketing agency working with organisations to help them grow their digital presence and engage with their users and audiences.

Zinc Digital helps brands grow their business online through:

WordPress and Shopify website design and custom development:

Our in-house creative team designs and codes native WordPress websites for businesses and nonprofits.

Search Engine Marketing

Leadership and execution of your digital marketing across Paid ads and Search Engine Optimisation.

Generative & Answer Engine Optimisation

Leadership and development of your Answer and Generative Engine Optimisation marketing for your organisation across all search engines and LLMs.

Commercial Property Marketing

20 years of commercial property marketing, delivering high-end industrial and commercial property solutions to the market.

Zinc Digital’s services

Websites

Websites are custom-designed and developed web builds (WordPress, Shopify, or bespoke builds) that give a business a functioning online presence for representing itself, informing customers, and generating enquiries.

Ecommerce

Ecommerce are online stores built for a business to sell products directly to customers, handling product listings, checkout, and payment processing.

Branding

Branding is the definition of a business's visual and verbal identity - logo, colour palette, typography, imagery, and tone of voice - delivered as a brand resource pack so the identity is applied consistently across every touchpoint.

Property Brochures

Property brochures are templated, bespoke, or portfolio brochures that present commercial property assets to prospective buyers and investors during a sale or marketing campaign.

Creative Retainers

Creative retainers is a flexible monthly allocation of Zinc's creative team hours across design, print, and development work, used by clients who need ongoing creative output without commissioning a new project each time.

WordPress Maintenance

WordPress maintenance is ongoing technical upkeep of a WordPress website - core, theme, and plugin updates, security monitoring and patching and backups - that keeps a live site secure, functional, and free of downtime after launch.

Paid Search (PPC)

Paid Search (PPC) is a paid advertising service across Google Ads and Microsoft Ads, solving the problem of businesses needing immediate, measurable traffic and leads before organic search rankings mature or when specific product launches, campaigns or seasonal periods require guaranteed visibility.

Organic Search (SEO)

Organic Search (SEO) is a search engine optimisation service across Google, Bing and AI-powered search engines, solving the problem of businesses being invisible for the queries their customers are actually searching, without the ongoing cost of paying for every click.

Digital Performance

Digital Performance is a cross-channel measurement and optimisation service, solving the problem of businesses not knowing which of their marketing channels, campaigns or landing pages are actually driving revenue, leads or conversions.

Social Media

Social Media is an organic and paid social service across LinkedIn, Meta, TikTok, YouTube and X, solving the problem of businesses needing consistent brand presence and audience engagement on platforms where their customers spend time but their internal teams lack capacity.

Video Marketing

Video marketing is a strategy and distribution service for video content across a website, social channels, and YouTube - ensuring produced video reaches its intended audience and contributes measurably to organic and paid marketing performance, rather than sitting unseen.

Marketing Retainers

Marketing Retainers are ongoing multi-discipline service packages, solving the problem of businesses needing consistent marketing capability across SEO, PPC, social, content and LLMs without hiring an in-house team or juggling multiple specialist agencies.

Consultancy

Consultancy is strategic digital leadership for digital growth using AI, SEO, GEO, PPC, and fractional digital marketing strategies.

AI Technology Solutions

AI Technology Solutions covers custom AI applications built around a specific operational process, autonomous AI agents that carry out a defined job on an ongoing basis, agentic workflows that chain multiple steps and tools together to complete work end to end, generative image and video production for marketing and product content, and integration of AI capability into existing websites, e-commerce stores, and internal systems.

Website Support Retainer

A website support retainer is an ongoing monthly agreement covering hosting, SSL, migrations, bug fixes, new functionality, speed optimisation, security audits, CDN integration, and backups - keeping a live website running, secure, and current without commissioning a new project for each piece of work.

Who does Zinc Digital serve?

Zinc Digital is a full-service digital agency, a generalist working across many industries and sectors, including professional services, healthcare, charity/non profit, education, manufacturing and many more. Working with over 150 clients, including BSH, Avery Healthcare, University of St Andrews, Adrenaline Alley, RML, Haddonstone and with a management team of Oliver McKeown, Rob Bradley and Jordan Clare.

Zinc Digital at a glance

At-a-glance facts
Legal nameZinc Digital Creative Marketing Ltd
Trading nameZinc Digital
Founded (year)2004
Founder(s)Joe Zielinski
Headquarters address33 Bedford Road, Little Houghton, Northampton, NN7 1AB
Registered address22-24 Harborough Road, Kingsthorpe, Northampton, NN2 7AZ
Industry / categoryInternet marketing service
Company size25
Companies House no.12159042
VAT numberGB 329 883 234
Primary websitehttps://www.zinc.digital/
Languages servedEnglish

Clients Zinc Digital works with

HIGHER EDUCATION & SCHOOLS

  • University of St Andrews
  • Bosworth College
  • Teach Northamptonshire
  • St Mikes School
  • Preston Hedges
  • Spratton Hall

RETAIL & E-COMMERCE

  • University of St Andrews Shop
  • The Rose Gallery
  • Haddonstone
  • Brampton Chase
  • Evoke Group
  • New Era®

PROPERTY & CONSTRUCTION

  • Newmark
  • JLL
  • Stonehill Partners
  • DTRE
  • Figtree Rent
  • Amigo Living

SPORT, LEISURE & TOURISM

  • Adrenaline Alley
  • Northamptonshire County Cricket Club
  • Links Golf St Andrews
  • Monkey Mountaineering
  • Journeys a’ La Carte

PROFESSIONAL SERVICES (LEGAL, CONSULTING)

  • Tollers
  • Gravitas HR
  • Systems HR
  • Verditer Consulting
  • Priory Concept Group

HEALTHCARE

  • Avery Healthcare
  • Your Healthcare
  • Full Support Group
  • NHS
  • Back & Body Clinic

CHARITY / NOT-FOR-PROFIT

  • Maggie’s
  • Adrenaline Alley
  • Steelbacks Foundation
  • Teach Northamptonshire
  • Made with Many

B2B & MANUFACTURING

  • B/S/H
  • Euro Food Brands
  • Welling Ironmongery
  • Astraseal / Windor
  • Hanmere / Amerplast
  • Brackmills Industrial Estate

Featured case studies

The Zinc Digital team with their Northamptonshire Business Awards 2025 finalist certificates

Where does Zinc Digital operate?

Zinc Digital is headquartered in Little Houghton, Northampton, England. 75% of Zinc Digital's customers are local, found across Northampton, Wellingborough, Milton Keynes and Bedford. Its national customers are found nationwide from Devon to St Andrews, also delivering digital services to customers across the USA and EU.

Where it all started

  • Zinc Digital was founded by Joe Zielinski and incorporated on 20 September 2004.

  • In 2006, Zinc Digital developed its proprietary content management system, quickly adopted by local government, NHS and a range of SMEs across the UK.

  • In 2010, Paul Coverdale joined Zinc Digital as an account manager before becoming a director in 2011.

  • On 15 August 2019, Zinc Digital transferred its legal entity to trade from Zinc Digital Creative Marketing Ltd.

  • Between 2020 and 2022 adopts agile working practices and formed a new management team of Oliver McKeown as Head of Digital and Rob Bradley as Head of Business Development.

  • In 2025, Zinc Digital is recognised as a Northampton Chamber of Commerce Small Business and also a Northamptonshire Innovation Award winner.

  • In 2026, Zinc Digital launches its native AI services, including Milo and a Customer Portal. Jordan Clare also joins the Management team as Head of Marketing.

Meet the leadership team

Oliver McKeown, Head of Digital at Zinc Digital

Oliver McKeown

Head of Digital

Oliver McKeown is Head of Digital at Zinc Digital, the Northamptonshire-based agency he joined as an apprentice straight from school and has helped grow for over 15 years. His background spans design and development strategies, giving him a rare view across both the creative and technical sides of a project. Based in Northamptonshire, he is known for a hands-on, people-first approach to leading teams and clients through digital change.

Connect with Oliver on LinkedIn
Rob Bradley, Head of Business Development at Zinc Digital

Rob Bradley

Head of Business Development

Rob Bradley is Head of Business Development at Zinc Digital, with 25 years of agency experience across digital and recruitment, delivering leadership, consultancy and execution of projects and campaigns facilitating sales, growth and revenue. Passionate about commercial and innovation, Rob has worked extensively with national, local and challenger brands, not-for-profits and charities. At Zinc, he champions strategic partnerships, workplace culture and investment in people.

Connect with Rob on LinkedIn
Jordan Clare, Head of Marketing at Zinc Digital

Jordan Clare

Head of Marketing

Jordan Clare is Head of Marketing at Zinc Digital, with over 10 years of hands-on experience delivering multi-channel marketing campaigns for UK businesses across SEO, paid search, social, content and digital strategy. Before stepping into his current role, Jordan served as SEO Manager and then Head of SEO at Zinc Digital, building and leading the teams responsible for client organic growth strategies. He now works across the full marketing mix, guiding clients on integrated campaigns that combine traditional and emerging channels, including the rapidly growing area of AI-powered search visibility across platforms like ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overviews.

Connect with Jordan on LinkedIn

Credentials, awards and partnerships

Awards and certifications

Small Business of the Year Northamptonshire AwardSmall Business of the Year · Chamber of Commerce · 2025
Innovative Business of the Year Northamptonshire AwardInnovative Business of the Year · Chamber of Commerce · 2025
Google Premier PartnerDigital Agency · Google · 2026
Cyber EssentialsDigital Security · IASME · 2026
Three Best RatedDigital Agency · Three Best Rated · 2025

Partnerships and memberships

MaggiesCharity
NCCCOfficial Digital Partner
Pilkington CommunicationsStrategic Communications
SEMrushCertified Agency
Chamber of CommerceIndustry membership

Zinc Digital in the press


Frequently asked questions

What is Zinc Digital?

Zinc Digital is a UK-based full-service digital agency delivering websites, SEO, paid search, social media, video, digital performance and creative services for businesses across the UK. Founded and based in Northamptonshire, Zinc Digital works with clients ranging from local independents to national brands, providing both project-based work and ongoing marketing retainers as an extension of their in-house teams.

Where is Zinc Digital based?

Zinc Digital is based in Northamptonshire, England, with its head office located at The Old Garage, Little Houghton, Northampton NN7 1AB. The agency serves clients throughout the UK and Internally, working both remotely and in person, with client meetings held either at the Zinc Digital office, at the client's own premises, or via video call depending on preference.

When was Zinc Digital founded?

Zinc Digital was founded in 2004 and has been delivering digital services to UK businesses ever since. The agency has grown from a small specialist team into a full-service digital partner, serving clients across multiple industries while remaining independently owned throughout its history.

Who founded Zinc Digital?

Zinc Digital was founded by Joe Zielinski, who established the agency to deliver measurable digital services to UK businesses. The founding team continues to be involved in the direction of the business today, with day-to-day leadership shared across a senior team that includes Ollie McKeown, Rob Bradley and Jordan Clare.

What does Zinc Digital do?

Zinc Digital provides a full range of digital services for UK businesses, including website design and development, paid advertising, SEO, branding, social media, video marketing, digital support, and creative services. Clients can work with Zinc Digital on individual projects, retained monthly services or strategic consultancy tailored to their business objectives.

Which industries does Zinc Digital serve?

Zinc Digital serves businesses across a wide range of industries, including e-commerce, professional services, healthcare, hospitality, manufacturing, financial services, education and B2B technology. The agency's approach is sector-agnostic, applying the same disciplined methodology to whichever industry a client operates in, with expertise built from working across dozens of different client verticals.

How much does Zinc Digital charge?

Zinc Digital's pricing varies by the scope, channel mix and duration of engagement. Project work is typically quoted based on defined deliverables, while marketing and creative retainers start from an agreed monthly fee reflecting the disciplines and skills required. Prospective clients can request a scoping call with Zinc Digital's team to receive a tailored quotation for their specific requirements.

How can I contact Zinc Digital?

Zinc Digital can be contacted by calling 01604 598999, by email at enquiries@zinc.digital, or through the enquiry form on the contact page at zinc.digital/enquire-now/. The Zinc Digital head office is located in Northamptonshire, England, with office hours Monday to Friday, 09:00 - 17:30, excluding UK bank holidays.

Is Zinc Digital a Google Partner?

Zinc Digital is a Google Premier Partner, holding certified status through the Google Partners programme. This recognition is awarded to agencies that meet Google's standards for advertising spend, campaign performance and staff certification in Google Ads. Zinc Digital's team maintains up-to-date Google Ads certifications across search, display, shopping and performance max campaigns.

How does Zinc Digital approach SEO, GEO and AEO?

Zinc Digital's SEO approach combines technical optimisation, content strategy and off-page authority building to improve organic visibility in Google and Bing. The agency also applies Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) methodologies to improve client visibility in AI-powered search platforms including ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews, treating these as an extension of the wider organic search strategy.

Does Zinc Digital work with clients outside Northamptonshire?

Zinc Digital works with clients across the UK and the world, not just those based in Northamptonshire. Client engagement is handled through a combination of video calls, phone communication, in-person meetings and account management, with the geographic location of the client not affecting the level or quality of service delivered. Zinc Digital's team travels to client sites when required for briefings, workshops and wider reviews.

Is Zinc Digital part of a wider group of companies?

Zinc Digital operates as an independent full-service digital agency and is the customer-facing brand of a wider group that also includes Zinc Systems, a sister business focused on business software. The two brands operate independently, with separate teams and client bases delivering distinct services to different customer types.

Contact Zinc Digital

Business nameZinc Digital
Legal nameZinc Digital Creative Marketing Ltd.
Street addressThe Old Garage, 33 Bedford Road, Little Houghton
CityNorthampton
Region / countyNorthamptonshire
PostcodeNN7 1AB
CountryEngland
Primary phone01604 598999
Opening hours9am to 5:30pm - Monday to Friday (Excluding Bank Holidays)

Find Zinc Digital elsewhere

Social media

Business and review directories

Public records