Digital Performance
It may feel too early to start thinking about Christmas, but not in the business world! September is a sensible time to start planning your Christmas marketing strategy, arranging gifts to send to clients and employees, and booking your Christmas party.
Start planning your Christmas campaign earlier than you think
If you haven’t already refined your Christmas marketing strategy and started planning your campaigns, get started as soon as possible.
Especially if you’re an e-commerce business, your customers are most likely already thinking about Christmas. When they begin searching for gifts, you want to be the ones to appear in front of them.
Planning ahead is essential, and should include the following;
- Analyse the success of last Christmas
- Set goals for this Christmas
- Decide on a campaign theme
- Finalise any offers or bundles
- Create content for your website and social media
This should help you get everything prepared for the date you choose to launch your Christmas campaign, typically in November, following Black Friday.
Depending on your business type, consider significant calendar dates such as Halloween and Black Friday, and don’t forget to plan for these too!
Book your Christmas party
Don’t miss out on securing your preferred venue for your team Christmas party. Venues book up quickly, especially on Thursdays and Fridays close to Christmas, so try to book this as early as possible.
One of our partners, Northampton County Cricket Club, hosts excellent Christmas parties at The County Ground if you’re based in the Northampton area and are yet to secure your venue. Transforming a number of their event spaces into a magical winter wonderland, they offer multiple Christmas party packages. There’s something for everyone, choose from a three-course meal, welcome drink and DJ or live music and street food, or get in touch with their events team for a more exclusive package.
Send Christmas gifts to your clients & employees
Christmas provides a perfect opportunity to thank your employees for working hard throughout the year, and show appreciation to your clients. Send them a little something in the post or treat the whole office with a special gift that will show them you’re grateful. Again, Christmas is a particularly busy time of year for gifting businesses so you’ll want to arrange this as early as possible.
Zinc partner, Cocoon Corporate, is the go-to for all your corporate gifting needs. With over 20 years of experience, they understand how difficult it can be to find high-quality, unique corporate gifts. They’ve harnessed their expertise into curating the best corporate gifts and hampers on the market. Offering fast delivery, with allergens covered and affordable prices, choosing Cocoon to send your corporate Christmas gifts is a no brainer.
Don’t wait until the last minute and risk disappointment, head to their website to get your orders in as soon as possible. They also cover other occasions throughout the year such as Eid and Easter, and also significant calendar days like Employee Appreciation Day and Mental Health Awareness Week.
It’s time to get into the Christmas spirit!
If you need digital support ahead of the festive period, get in touch with Zinc and let’s have a chat!
Enquire now