A digital marketing package provides a roadmap to results

Digital Marketing is all about Strategy. Marketing solutions can come in many combinations; it takes an expert to know how to implement the tools available to achieve results. Zinc’s digital marketing packages are created with a range of requirements and budgets in mind, ensuring that every business can find a plan that is a perfect fit.

The Zinc team has created a new way of working; four digital marketing packages that are made to support businesses at every stage. Whether you’ve not explored the potential of digital marketing, looking for better results from the strategies you already have in place, or are ready for a boost into market leadership, we’ve got the plan to achieve your goals.

By following a tried and tested plan for your marketing solutions, you’re able to apply your efforts on your growing business and your new customers whilst we focus on improving your visibility, improving your lead generation and increasing your profitability.

The Plans

The Milo AI Plan

from £299 per month

Powered by Milo, our in-house AI agent, AI SEO is a streamlined, lower-cost route to a credible SEO programme. Milo handles the heavy lifting – keyword research, on-page optimisation, content generation, technical fixes, and monthly reporting – all under the oversight of our SEO team. You get the rigour of a proper SEO strategy without the cost of a full retainer, making it ideal for smaller businesses that want to compete in search without stretching their budget.

What You Get:

  • Milo handles the data; our experts handle the strategy.
  • Deep Keyword Research: Identifying the terms your customers actually use.
  • On-Page Optimisation: Fine-tuning meta tags, headers, and structure for visibility.
  • AI-Enhanced Content: Generating high-quality, relevant content to build authority.
  • Technical Health Checks: Rapidly identifying and fixing site errors.
  • Transparent Reporting: Monthly performance insights delivered straight to you.
  • Dedicated Customer Portal: Your central hub for tracking progress and deliverables.
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The Local Plan

from £1,680 per month

Designed for single-location businesses whose customers come from the surrounding area, the Local plan focuses on owning your local market. We deliver local marketing strategies to get you seen at the top of search engines, driving quality leads and footfall to your business.

As AI assistants increasingly become the first place people turn for recommendations, our SEO, AEO and GEO work ensures your business is the one being suggested when nearby customers ask. Ideal for service businesses, restaurants, clinics, and trades serving customers within a defined geographic radius.

What You Get (Core):

  • Rank at the top of local search results when nearby customers are searching for the services you offer.
  • Get featured in Google Maps and the local pack, making it effortless for customers to find your location and choose you over competitors.
  • Craft website content that speaks directly to your local audience, addressing their needs and the search terms they actually use.
  • Build and manage your Google Business Profile and online listings to attract local customers and turn searches into enquiries.
  • Ensure your website performs flawlessly on mobile devices, where the majority of local searches now happen.
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The National Plan

from £2,940 per month

Built for businesses competing for a UK-wide (or country-wide) audience, the National plan shifts the focus from local visibility to national authority. We invest in building topical authority in your sector, ranking for high-value national keywords, scaling content production, and running broader campaigns that reach customers wherever they are in the country. Our SEO, AEO and GEO strategies ensure your brand gets cited by AI search engines and recommended in AI-generated answers nationwide. Best suited for e-commerce brands, SaaS products, nationwide service providers, and any business selling to a country-wide customer base.

What You Get (Core):

  • Rank at the top of UK search results for the keywords that drive revenue, putting your brand in front of customers wherever they’re searching from.
  • Get cited in AI-generated answers across ChatGPT, Claude, Perplexity and Google’s AI Overviews, so your brand is recommended when customers ask AI for solutions.
  • Build the topical authority, entity signals and backlinks that both search engines and large language models use to decide which brands to trust and surface.
  • An option to combine organic rankings with targeted Google Ads campaigns to dominate the search results page and capture demand at every stage of the buying journey.
  • Ensure your website is fast, technically sound and structured with the schema markup that helps both Google and AI models understand and cite your content.
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The Multi-Location Plan

from £4,200 per month

Our Multi-Location Plan is designed for businesses operating across multiple locations. We deliver multi-location digital marketing at scale. Our SEO, AEO and GEO strategies are tailored to each target region’s dominant AI platforms and language, ensuring your brand is visible in every market you operate in. Ideal for chains, multi-branch operators, and brands expanding into new locations.

What You Get (Core):

  • Rank at the top of search results in every region you operate in, with hreflang and localised content that targets customers in their market.
  • Get cited in AI-generated answers across ChatGPT, Claude, Perplexity and Google’s AI Overviews in each of your target markets, so your brand is recommended wherever customers are searching.
  • Build location-specific authority through localised citations, entity signals and backlinks that establish credibility with both search engines and AI models in every region.
  • Option to run geo-targeted Google Ads and paid social campaigns that reach the right audience in the right market, with messaging and budgets tailored to each location.
  • Manage organic and paid social media across multiple regions, building brand presence and engagement that supports search visibility and drives customers to your website.
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The International Plan

POA

Our most comprehensive plan is designed for businesses selling across multiple countries. We deliver international digital marketing at scale. Our SEO, AEO and GEO strategies are tailored to each target country’s dominant search and AI platforms, language and buying behaviour, ensuring your brand is visible in every market you trade in. Ideal for exporters, cross-border e-commerce, SaaS and service brands entering new territories.

What You Get (Core):

  • Rank at the top of search results in every country you target, with correct hreflang, URL structure and properly localised content.
  • Get cited in AI-generated answers across ChatGPT, Claude, Perplexity and Google’s AI Overviews in each of your target languages, plus the regionally dominant engines where they matter, so your brand is recommended wherever customers are searching.
  • Build market-specific authority through in-country citations, entity signals and native-language backlinks that establish credibility with both search engines and AI models in every territory.
  • Option to run country-targeted Google Ads and paid social campaigns that reach the right audience in the right market, with messaging, currency and budgets tailored to each region.
  • Manage organic and paid social media across multiple countries, building brand presence and engagement that supports search visibility and drives customers to your website.
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Looking for a custom plan?

At Zinc, we’re focused on what’s going to work for you. If you’re looking for a digital marketing plan that’s tailored to your specific needs, we’re here to help. Our experienced Digital Marketing team will review your strategy and create a plan that achieves better results for your business. Speak to a member of our team today to find out how we can help.

Chat to us about which digital marketing package is right for you

We’ll work with you to make sure your business has everything it needs to achieve online success.

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